Essay on ‘To Globalize or Localize, that is the question’
Opponents of globalization often point to its negative effects on local communities. To avoid a clash between global economic interests and local political interests, businesses must know how to be responsive to the needs of the communities in which they operate even as they globalize. (Kanter, 2003) Kanter’s examination of thirty seven companies operating in more than fifteen countries showed that, in the older, industrial economy, place mattered to companies because it gives them control over the means of production: capital, labor, and materials, and access to transportation centers that minimized the cost of moving products from one location to another.
Essay on grass-root theory of language shift
Language is fundamentally a tool for enhanced communication between speakers. The effectiveness of language maintenance should be addressed with this concept in mind. In their respective essays, Nancy Dorian and Joshua Fishman have outlined the varying degrees of language maintenance success. Though both very astute in their observations of how to approach preserving or reviving a particular language, they have not convincingly expressed the reasons why it should be done in the first place.
A brand strategy always guarantees success
It seems like every company is touting its branding strategy these days, but many of these ideas never make it outside the marketing department. The 2002 Best Practices Study conducted by Prophet, a branding and business consulting firm, found that the concept of brand strategy often receives little more than lip service in many firms. Only a small majority (53%) of the 90 global corporations surveyed had a long-term brand strategy in place. And only 40% of respondents were very satisfied with their company’s strategy. Of those surveyed, 62% cited lack of senior management support as the most pressing threat to a brand’s long-term success. (Marketing Management, 2002)
