Essay on the Strategies of Ryanair
Ryanair Holdings is Europe’s leading low-fare scheduled passenger airline, carrying roughly 34 million passengers per year, across 19 countries (Ryanair, 2006). The company operates short-haul, point-to-point routes between Ireland, the UK and Continental Europe, and the company’s leading market position provides the company with the ability to leverage its market position to further expand its operating network: a key part of its current operating strategy.
