Essay on the impact of e-commerce on the hospitality industry
Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25).
