Essay on the impact of e-commerce on the hospitality industry

Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them. E-Commerce is becoming a steadily bigger part of life without our realising it. To make e-commerce work well, constant development and improvement of adjoining functions is necessary. E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one. Also it should be affordable for the provider. Online selling is the main growth area for the Internet. Elegant sites, easy requirements, less cumbersome process, more information sharing, animation, attractive information presented in the most fascinating ways are bases of a sound e-commerce. E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important. Websites should be searchable, price should be competitive and eShop information should be easily available.

E-Commerce has brought revolutionary changes in tourism and hospitality industry. Tourism as one of the biggest industries is a natural partner of Internet. It is a major component of most economies and community-based tourism is steadily increasing popularity. Tourism also has potential to induce local development and increase the income. It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.

Advantages are many. It facilitates…

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Tags: e-commerce, hospitality industry, Internet, Tourism, tourists, violence

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